Trade Books
The Ideator's Blueprint
An easy primer for Ideator's pursuing funding to help them focus on what matters.
Practical Customer Segmentation
A one-weekend boot-camp to help small business owners and marketing primes to get their segmentation game locked in, and maximize their ad-spend outcomes.
Fix Your Analysis
It does not matter if Fable--yes, it's back--does the work for you. What does analysis mean, really? Are the results you are getting, the actions you are pursuing, and your organizational capabilities aligned. So, you;re a solopreneur, big deal! Your efficiency and clarity about objectives and essential inputs and data applications will decide how good your Grok/Gemini/DeepSeek/ChatGPT or CoPilot contributions are.
SWOT Like a Pro
Understand clearly, a SWOT is a snapshot. It beocmes historical data once you take it. Yet you will liley use it to shape your future. These two contraduictory elements of SWOT are too often ignored. So, knowing how to use your snaphot well is a criitcal part of robust decision-making.
The Reading Edge
Quality trade publications and supplememts, distilled for the job at hand
These disapatches are focused clearly on how publications serve as a powerful tool in the manager's toolkit:
- Using books, printed or digital, reports and references for business advantage.
- Gaining practical insight from the content pages that matter.
- Turning reading time into working knowledge. Warren Buffet is big on that one!
- A reliable leg up on what to read, why it matters, and how to use it.
